A new, contemporary look for a heritage homestay's website

A new, contemporary look for a heritage homestay's website

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3 min read

Ajjanamane is a heritage homestay based in Bengaluru with modern facilities.

  • Stakeholder interviews

  • User journey mapping

  • Competitive analysis

  • Mid-fi wireframes

  • High-fi UI

  • High-fi prototype

๐Ÿ’ก Tools: Figma

๐Ÿ’ก Deliverables: Website design

๐Ÿ’ก Timeline: 2 months

๐Ÿ’ก Category: Real estate

๐Ÿ’ก The team: 2 designers, a project manager, a founder, an illustrator

๐Ÿ’ก Role: Research, UX, UI


The problem

There was an existing website for Ajjanamane but it was made in a hurry without any user experience considerations.

The outcome

In addition to redesigning the website for Ajjanamane, the visual language for Ajjanamane was also created.


Before and after redesigning the home screen


Learning about the homestay and user stories from the property owner of Ajjanamane

To fully comprehend the homestay, calls were made with the house owner. He told us what needs to be highlighted in the new website that was previously missing.


Evaluation of the then-current design of the website using heuristic analysis

At this point, the present design was comprehended and the screens were analyzed using heuristics to find issues at various experience tiers. These were documented so that they don't get overlooked during the revamp. There are many issues here. For example, on this screen which is the screen to book a room, it is difficult to select a specific room.


Identifying specific user goals by user journey mapping

Below is the flow for booking!


Mood board & style guide

Three mood boards were created to give the stakeholders options and let them decide which aesthetic style they want to use. The finalized mood board along with the style guide is shown below.


From mid-fi wireframes to 35+ screens in high-fi UI

Landing page

Introduces the user to Ajjanamane and gives them an overview of all the features of the property.

Rooms

Explains the different rooms that are available for booking purpose.

Experiences

Specifically mentions the main highlights of the property that distinguishes is from other places.


Prototype of the booking section

Available slots are highlighted when the page loads. One can either book a room or the entire house.


My learnings

๐Ÿ“Œ Finding the right inspiration A website had to be created for Ajjanamane. It is rare to have a dedicated website for a vacation rental. Usually, websites exist that contain listings of hotels or vacation rentals, so to get inspiration, those websites couldn't be referred to as they were not aligned with our goals. Hence, some heritage hotels in UK, Bali and some others were checked for references. Some other websites that were researched include Casangelina, Hyatt, etc.

Thanks for reading! โœจ

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